Our story
Founded in Reykjavík in 2021, Anton & Company grew out of demand for rigorous work at the intersection of electric power infrastructure, complex data, and strategic decision-making. The firm quickly took shape around what clients valued most: independent judgment, dependable capability, and flexible support that strengthens internal teams where and when it is needed.
Today, our Reykjavík office supports clients across Europe, while our Calgary office serves the Americas. Both combine local presence with international experience and a flexible model for complex technical, commercial, and strategic work.
How we work
Our engagements are shaped around the client, the problem, and the outcome that matters. We combine context, technical depth, flexible delivery, and close collaboration to make the work rigorous, useful, and practical to apply.
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Good work starts with understanding the client’s objective in context. We consider the goals, internal realities, technical fundamentals, and external constraints that shape the work so our recommendations are relevant, practical, and well grounded.
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We consider the gap between the client’s existing capabilities and what is required to achieve the goal. Where we can add value, we bring the right mix of expertise, effort, and support to deliver efficiently, whether through a defined fixed scope, flexible ongoing support, or a tailored team for a specific challenge.
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Solutions are only valuable if they work for the people who need to use them. Effective work engages the right stakeholders at the right time and builds on existing knowledge and sound principles. We work alongside teams and stakeholders, sharing knowledge and building understanding as the work progresses so deliverables are well understood, useful in practice, and actionable.
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We combine appropriate methods, available evidence, and experienced judgment to produce work that stands up to scrutiny. Where additional depth is required, we draw on specialist expertise within Anton & Company or through trusted collaborators so conclusions and deliverables rest on solid technical and commercial foundations.
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Complex work rarely unfolds exactly as expected. We test assumptions, seek feedback, incorporate new evidence, and adapt as the work progresses. As the picture becomes clearer, we adjust the work accordingly so effort stays focused on what matters.
Leadership
Laurențiu L. Anton
Laurentiu works across power systems, renewable generation and storage, project and investment evaluation, technical due diligence, data and analytics, and infrastructure strategy. His work combines technical depth with a broader view of the commercial, operational, and strategic context behind complex decisions.
His experience includes working with utilities, developers, asset owners, public agencies, and research institutes in North America and Europe. He is a Chartered Engineer in Iceland and holds a PhD and SM in Electrical Engineering and Computer Science from MIT, an MSc in Sustainable Energy Engineering from Reykjavík University, and a BSc in Mathematical Physics from the University of Waterloo.
Founder & Managing Director, Canada
R. Morgan Greene
Morgan leads Anton & Company’s work in Iceland, with responsibility for client relationships, business development, and the growth of the firm’s Icelandic and European practice. He brings more than a decade of experience across energy, regional development, project leadership, and strategic partnerships.
His experience includes industry, government, academia, and public-private energy initiatives in Iceland and the North Atlantic, with additional research experience in electricity markets and public policy. He holds an MSc in Sustainable Energy from Reykjavík University and a BA in Political Science and Government from Florida State University.
Managing Director, Iceland
Professional Advisors
Zeke Purves-Smith
Legal Counsel, Canada
Cassels Brock & Blackwell LLPZeke advises Anton & Company through Cassels on corporate, commercial, and contractual matters in Canada, supporting governance, client agreements, and the legal foundations needed for the firm’s continued growth.
Jón Hörður Guðjónsson
Accounting Advisor, Iceland
Afla Bókhald ehf.Jón Hörður advises Anton & Company ehf. through Afla Bókhald on accounting, reporting, and tax in Iceland, providing guidance as issues arise and helping ensure the firm’s financial affairs remain accurate and compliant.
Luis C. Velásquez-Mansilla
Business Development & Partnerships,
Latin America & CaribbeanLuis supports Anton & Company’s growth across Latin America and the Caribbean, developing client relationships, identifying partnership opportunities, and helping connect the firm’s capabilities with local institutions, and projects.